Bachelor Degree in Fashion & Marketing
Lead the future of global events & hospitality — AI–fluent, sustainable, and experience‑driven.
🎓 EQF Level 6 | EHEA Cycle 1 | 60 ECTS
Programme Aims
Develop advanced understanding of the global fashion industry and contemporary fashion marketing practices.
Strengthen learners’ ability to analyse fashion markets, consumer behaviour, and industry trends.
Equip learners with competencies in fashion branding, digital marketing, and fashion communication strategies.
Develop practical skills in fashion retail management and merchandising.
Prepare graduates for professional careers within fashion marketing, brand management, and fashion entrepreneurship.
Learning Outcomes
K1 – Demonstrate specialised knowledge of fashion marketing, branding strategies, and fashion industry operations.
K2 – Critically evaluate fashion market trends, consumer behaviour, and marketing strategies within the global fashion industry.
S1 – Analyse fashion consumer behaviour and market trends to support fashion marketing decisions.
S2 – Develop marketing strategies for fashion products and brands across physical and digital retail channels.
S3 – Apply branding, communication, and promotional techniques within fashion marketing campaigns.
S4 – Utilise digital marketing tools and analytics to evaluate fashion marketing performance.
R1 – Demonstrate professional responsibility in managing fashion marketing projects and brand initiatives.
R2 – Apply ethical, sustainable, and socially responsible practices within fashion marketing and retail operations.
🎯 Graduates are ready for roles such as Fashion Brand Manager, Marketing Strategist, Digital Fashion Coordinator, Merchandising Planner, and Fashion Entrepreneur.
Award & Degree Classification
🎓 Final Award: Bachelor Degree in Fashion and Marketing (EQF Level 6 / EHEA Cycle 1)
✅ Requirements: Successful completion of all 10 taught modules (60 ECTS credits).
📜 Awarding institution: UTAMED – fully online, internationally recognised bachelor pathway.
📅 Intakes: Monthly rolling admissions
🏅 Degree Classification (Final aggregate)
Distinction: 70% or above
Merit: 60% – 69%
Pass: 50% – 59%
Fail: Below 49% (compensation may apply)
Individual module grades follow same bands
Programme Structure
The final‑year bachelor programme consists of 10 advanced modules (6 ECTS each), totalling 60 ECTS credits. Each module integrates strategic fashion marketing, branding, digital retail, sustainability, and consumer insights.
FAM601: Strategic Fashion Marketing
FAM602: Fashion Brand Management
FAM603 : Digital Fashion Marketing & E‑Commerce
FAM604: Consumer Behaviour in Fashion Markets
FAM605: Fashion Retail Strategy & Merchandising
FAM606: Fashion Trend Forecasting & Market Analysis
FAM607 :Fashion Communication & Creative Branding
FAM608 :Sustainable Fashion & Ethical Marketing
FAM609 :Fashion Entrepreneurship & Innovation
FAM610 :Integrated Fashion Marketing Strategy
CREDITS: 60 ECTS | 1,500 notional learning hours | APL Advanced Standing available for prior Level 4/5 diplomas (fashion, marketing, retail, business).
Assessment Strategy
📝 Multiple Choice Questions (MCQ) – 40%
Online MCQ exams assess core theoretical knowledge: fashion marketing principles, branding models, consumer behaviour, trend forecasting, digital marketing, retail strategy, and sustainable fashion. Includes scenario‑based questions to test applied understanding.
Each module includes an applied analytical report (2,500–3,000 words). Learners analyse real fashion brands, marketing campaigns, retail strategies, or entrepreneurial concepts, and propose evidence‑based strategic recommendations.
🎯 General Grading (per module)
Distinction: 70–100%
Merit: 60–69%
Pass: 50–59%
Fail: <50% (referral possible)
Assignments follow Harvard referencing and a structured format (executive summary, analysis, recommendations, conclusion). External moderation ensures academic rigour.
Formative feedback & resit policy per UTAMED regulations
Entry Requirements
Standard: Diploma/Advanced Diploma (L5) in Fashion, Fashion Marketing, Marketing, Retail Management, Business, Textile and Apparel Studies, Digital Marketing, or a related field.
Professional: Recognised professional qualification equivalent to Level 5 + 2 years’ experience.
Mature (Diploma): Diploma or Advanced Diploma in any discipline + 5–6 years relevant experience (including supervisory responsibilities).
Mature (Experience): Minimum 8 years relevant professional experience, including at least 3 years in supervisory or operational roles.
English: CEFR B1 or internal test (selt.leb.education) or prior English‑medium study.
Advanced standing (APL): up to 120 ECTS credits for prior Level 4/5 qualifications.
Delivery Mode & Duration
💻 Fully Online – Self-Paced Learning
Study 100% online with 24/7 access to self‑instructional modules (SIM), interactive case studies, video content, and a Metaverse Tutor chatbot for real‑time academic support.
Rich e‑Library: access to fashion journals, market reports, e‑books, and trend forecasting databases. Learn from anywhere, anytime.
Minimum duration: 12 months (accelerated track)
Maximum duration: 24 months
Intakes: Monthly – enrol any time, start within two weeks
Designed for working professionals and creative entrepreneurs balancing career and study.
Programme Fee
💸 Total Tuition Fees: $3,000 $1,500
50% OFF – Save $1,500
📌 Advanced standing (APL) – applicants with Level 4/5 diplomas in Fashion, Marketing, Retail, Business or related fields may be granted direct entry to final year. Portfolio review available for experienced professionals.