• Develop practice‑informed knowledge of event & hospitality strategy, marketing, finance, operations, sustainability & risk.

• Integrate digital, data and AI capabilities to improve planning, personalisation, pricing, service efficiency and decision quality.

• Deploy human‑centred, globally inclusive experiences across physical, digital and hybrid touchpoints using service‑design methods.

• Apply responsible management and sustainability practices aligned with low‑carbon, circular and ethical industry standards.

• Exercise professional autonomy and leadership in complex environments, managing teams, stakeholders and suppliers.

• Use evidence‑based approaches (analytics, forecasting, KPIs) for performance improvement and ROI accountability.

• Demonstrate intercultural fluency and global outlook in cross‑border events/hospitality offerings.

• Communicate professionally and ethically, managing risk, compliance and guest safety across jurisdictions.

• K1 – Critically evaluate theories, models and principles in event/hospitality strategy, marketing, finance, operations & sustainability.

• K2 – Examine current digital/AI trends (contactless, ABS, revenue analytics, hybrid events) and their organisational implications.

• S1 – Apply data‑driven solutions using analytics, forecasting and experimentation to solve complex problems.

• S2 – Use service‑design methods to create inclusive, sustainable and technology‑enabled guest journeys.

• S3 – Deploy AI‑assisted tools (personalisation, demand prediction, pricing, chatbots) to improve efficiency.

• R1 – Lead teams, make defensible decisions under uncertainty; manage risk, safety, compliance and ethics.

• R2 – Take accountability for results and continuous improvement, communicating insights to stakeholders and iterating based on data.

🎯 Graduates are equipped for senior operational, managerial and strategic roles in events, hotels, resorts, MICE, and experience-led businesses worldwide. 

• 🎓 Final Award: Bachelor Degree in Event and Hospitality Management (EQF Level 6 / EHEA Cycle 1)

• ✅ Requirements: Successful completion of all 10 taught modules (60 ECTS credits). No dissertation required.

• 📜 Awarding body: UTAMED – fully recognised online bachelor pathway.

• 📅 Intakes: Monthly rolling admissions

🏅 Degree Classification (Final aggregate)

• Distinction: 70% or above

• Merit: 60% – 69%

• Pass: 50% – 59%

• Fail: Below 49% (compensation rules apply)

Individual module grades follow the same bands (Distinction/Merit/Pass/Fail). 

Online MCQ exams assess core theoretical knowledge: event operations, hospitality strategy, finance, analytics, risk management, digital marketing, and industry regulations. Scenario‑based and conceptual questions ensure deep understanding.

Each module includes an applied analytical report (2,500–3,000 words). Learners solve real event/hospitality challenges, propose data‑backed strategies, and produce professional dossiers (budgets, risk registers, innovation roadmaps).

• Distinction: 70–100%

• Merit: 60–69%

• Pass: 50–59%

• Fail: <50% (referral possible)

Assignments follow Harvard referencing, executive summary, analytical framework, evidence‑based recommendations. External examiners ensure academic rigour.

Formative feedback & resit policy aligned with UTAMED regulations