Programme Aims

The principal aims of the programme are to:

• Develop advanced and integrated knowledge of contemporary business administration, strategic management and organisational leadership.

• Equip learners with analytical and decision-making capabilities required to address complex organisational and business challenges.

• Strengthen strategic leadership competencies for managing people, resources, operations and organisational change.

• Develop the ability to integrate strategic, organisational, operational, global, marketing and innovation perspectives in managerial decision-making.

• Promote innovation, digital transformation, ethical leadership, sustainability and responsible business practice.

• Develop advanced research, critical analysis and evidence-based problem-solving capabilities applicable to professional and organisational contexts.

• Enable learners to develop advanced expertise in Healthcare Management and apply healthcare management knowledge and analysis to strategic business and healthcare decision-making.

• Develop learners’ ability to integrate management theory, applied research and professional practice through a substantial Applied Business Project in Healthcare Management.

Learning Outcomes

📘 Knowledge & Understanding

K1 – Demonstrate advanced and integrated knowledge of contemporary business administration, global business operations, organisational leadership, people management, marketing and innovation.

K2 – Critically evaluate contemporary management theories, business models and strategic frameworks and their application within complex organisational environments.

K3 – Critically analyse global, marketing, operational, organisational and innovation factors affecting business performance and strategic decision-making.

K4 – Demonstrate advanced knowledge and critical understanding of Healthcare Management and its application to strategic healthcare and business decision-making within complex organisational environments.

⚙️ Practical & Applied Skills (EQF L7)

S1 – Apply advanced strategic and analytical frameworks to diagnose complex business and organisational problems.

S2 – Integrate strategic, organisational, operational, global and marketing information to support evidence-based managerial decision-making.

S3 – Evaluate organisational performance and develop strategies to enhance competitiveness, innovation, resilience and sustainable value creation.

S4 – Apply appropriate research methodologies and analytical techniques to investigate complex business and management problems.

S5 – Design and evaluate strategic healthcare management solutions to complex healthcare, business and organisational challenges using appropriate analysis and evidence-based decision-making.

S6 – Communicate complex business analyses, research findings and strategic recommendations effectively to managerial, professional and non-specialist stakeholders.

🌟 Autonomy & Responsibility

R1 – Exercise professional autonomy and informed judgement in complex and unpredictable business environments.

R2 – Lead strategic initiatives, organisational change and innovation within diverse professional environments.

R3 – Demonstrate ethical, socially responsible and sustainable leadership in managerial decision-making.

R4 – Take responsibility for continuous professional development, reflective practice and independent learning.

R5 – Independently undertake a substantial Applied Business Project in Healthcare Management and develop evidence-based recommendations contributing to organisational or professional practice.

🎯 Graduates are prepared for senior roles in healthcare management, hospital administration, healthcare operations, health services leadership, healthcare consultancy, and health policy and planning.

Award & Degree Classification

🎓 Final Award: Master’s Degree in Business Administration – Specialisation in Healthcare Management (EQF Level 7 / EHEA Cycle 2)

✅ Requirements: Successful completion of 6 taught modules (60 ECTS) + Applied Business Project in Healthcare Management (30 ECTS) – total 90 ECTS.

📜 Awarding institution: UTAMED – fully online, internationally recognised master pathway.

📅 Intakes: Monthly rolling admissions

APL Advanced Standing available for prior relevant qualifications or professional experience.

🏅 Degree Classification (Final aggregate)

• Distinction: 70% or above

• Merit: 60% – 69%

• Pass: 50% – 59%

• Fail: Below 49% (compensation may apply)

Individual modules follow the same bands (Distinction/Merit/Pass/Fail).

The Applied Business Project is graded according to advanced master criteria (approximately 8,000 words).

Programme Structure

The master programme comprises 6 taught modules (10 ECTS each) and a capstone Applied Business Project in Healthcare Management (30 ECTS), totalling 90 ECTS credits. Each module blends business administration theory with applied, work-based analysis.

• MBA701: Supply Chain Strategy and Global Operations (10 ECTS)

• MBA702: Work Motivation, Engagement and Performance (10 ECTS)

• MBA703: International Relations and Global Governance (10 ECTS)

• MBA704: Strategic Leadership, Negotiation & Organizational Transformation (10 ECTS)

• MBA705: Digital Marketing Management (10 ECTS)

• MBA706: Business Innovation & Entrepreneurship (10 ECTS)

• MBA707: Applied Business Project in Healthcare Management (30 ECTS)

CREDITS: 90 ECTS | Master Level EQF Level 7

Assessment Strategy

📋 100% Coursework – No Exams

Each taught module requires a practical, work-based assignment (3,000–3,500 words). Assignments follow a professional business structure: Executive Summary, Context, Framework, Analysis, Recommendations, Reflective Commentary, and Harvard-referenced literature.

The programme emphasises applied strategic analysis, operational performance evaluation, leadership and negotiation, digital marketing, innovation management, and healthcare management decision-making.

🎯 Master-Level Grading (per module)

• Distinction: 70–100%

• Merit: 60–69%

• Pass: 50–59%

• Fail: <50% (referral possible)

The final Applied Business Project in Healthcare Management (approximately 8,000 words) is assessed on introduction and business context, literature review, research design and methodology, analysis and findings, conclusions and recommendations, and overall presentation. External moderation ensures academic rigour.

Formative feedback & resit policy per UTAMED regulations.

📘 Applied Business Project in Healthcare Management (MBA707): Independent applied research under supervision. Includes problem formulation, systematic literature review, qualitative/quantitative/mixed methods, healthcare and organisational analysis, and actionable recommendations. Ethics approval and data management plan required. Projects must address a significant healthcare-related business, managerial or organisational issue.

Entry Requirements

• Standard: Bachelor’s Degree (Any subject).

• Professional: Professional qualification (Degree equivalent) + 2 years’ relevant work experience.

• Mature (Diploma): Diploma or Advanced Diploma + 6+ years of relevant work experience, including at least 2 years at supervisory/managerial level.

• Mature (Experience): A minimum of 6 years’ relevant professional experience, including at least 2 years at a supervisory/managerial level.

• English: Prior qualification in English, a recognised English test score, or interview.

Advanced standing (APL): An academic panel can review your past certifications or uncertificated learning (APCL/APEL) to grant you exemptions or credit transfers.

Delivery Mode & Duration

💻 Fully Online – Self-Paced Learning

Study 100% online with 24/7 access to self-instructional modules (SIM), video/audio content, interactive business and healthcare case studies, and a Metaverse Tutor chatbot for real-time academic support.

Rich e-Library: Access to business and healthcare management journals, industry reports, healthcare data resources, and management resources. Ideal for working healthcare managers, clinicians moving into management, healthcare administrators, and health service leaders.

⏳ Duration & Flexibility

• Minimum duration: 6 months (accelerated track)

• Maximum duration: 18 months

• Intakes: Monthly – enrol any time

Designed for professionals in healthcare organisations, hospitals, health agencies, NGOs, and international health organisations.

Programme Fee

📌 Advanced standing (APL) – Applicants with prior master’s modules, healthcare management certifications, or significant professional experience may be granted credit exemptions. Portfolio and interview pathways available.

📊 Healthcare Strategy

Service delivery, quality improvement, organisational performance.

🔐 Leadership & Transformation

Negotiation, change management, ethical leadership in healthcare.

💰 Operations & Workforce

Supply chain, workforce management, operational efficiency.

🤖 Digital Healthcare

Digital transformation, data analytics, AI in healthcare management.